Environmental Awareness ? Promoting Education Vs

"I can do small things every day, the impact on water."

It's a simple explanation, and it is true. So, why is it so difficult to send a message ? on radio, online or in printed form ? it is really remembers that the reaction? Unfortunately, many environmental messages are inadvertently evoke a different response, but:

"It's hard to believe that the actions of one person can really help to reduce water pollution."

I pulled theQuotes that public opinion on a study pair environmental public service announcements. It's my job, environmental organizations pre-test their advertisements and other marketing materials before they are released to the public. The two points were very common. Both have urged the citizens every day to do their part in their daily lives to water pollution before it begins to stop. But here's the fundamental difference ? the producers of the most successful advertising carried their messageencouraging. The less successful producers of advertising carried their message to the education system.

Tennessee Water Works of the advertising message of "Heroes" to ensure that the response is encountered: "I can do small things every day." Who are the "heroes" These are the display? People like you and I planted, the trees, recycle their motor oil (instead of downloading down the drain), and responsible care for their lawns. The rules for advertising on the example of ordinary people to doordinary things and tells the audience how great it is. In only 30 seconds to send the ads again and again the message that these people are heroes and their small actions add up to something important. Decreases after the panel test, the message finally

The Government of Honolulu is the commercial "Water for Life" that made the second, no doubt, made full response. This site is instructive. It shows images reveal how the waste and pollution in their wayDrains and the ocean, the Hawaiians love. Sure, it's true. But it is sad -. Bumming viewers with images of muddy, polluted water, waste and choking wildlife Based on the feedback from the public to test, find the audience little reason to believe that the solutions are at hand, or a role play in the implementation.

Environmental experts are often how little the average person is upset about her work. It is easy to find yourself fallingin "if they only knew" trap -. "If they only knew who lived at a turning point," "When they went only knew the impetuous stream" and "our natural tendency to produce commercials, websites, brochures and other materials based on a set of science at a cram school try small amount of attention. But the panel test reactions to these ads emphasize the shortcomings of these schools of thought. When it comes to environmental awareness, it turns out, is even more encouragingImportance of education.

Source: http://education-wildlife.chailit.com/environmental-awareness-promoting-education-vs.html

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